Congress passed the ________ to address the problem of a party using a name similar to or close to, but not exactly identical to, a holder's trademark name and who either sells other goods or services than the trademark holder sells, or misuses the name.
A. Federal Trademark Dilution Act
B. Lanham Act
C. Telecommunication Act
D. Economic Espionage Act
Answer: A
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New, emerging musical artists are now more receptive about using their songs in advertisements because they believe that using the songs will capture the kind of attention that will lead radio disc jockeys to play the song on the air
Indicate whether the statement is true or false
According to the Center for Media and Democracy, what is the primary ethical concern of VNR usage?
A) Broadcasters pay MPR firms for using VNRs, which is against rules established by the NABC. B) Stations are not allowed to broadcast any VNRs because they are classified as infomercials. C) MPR firms run VNRs on national television stations without any adherence to FCC rules. D) Broadcasters violate FCC rules by using a VNR without revealing its source to viewers. E) VNRs are classified as advertisements, and they should not be run on broadcast TV.
A process costing system is employed in those situations where:
A. full or absorption cost approach is not employed. B. a service is performed such as in a law firm or an accounting firm. C. where manufacturing involves a single, homogeneous product that flows evenly through the production process on a continuous basis. D. many different products, jobs, or batches of production are being produced each period.
There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's ________ state may adversely affect purchasing decisions.
A. social B. external C. theoretical D. temporal E. shopping