Looking at sales volume is usually the easiest and best method of determining the degree of success for an advertising campaign.
Answer the following statement true (T) or false (F)
False
Looking at sales volume is not the best method for determining the degree of success of an advertising campaign because sales results are also affected by what competitors do and other changes in the external market environment.
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The intent of umbrella branding is to enhance the effectiveness of marketing programs and to increase demand for product line extensions by transferring brand awareness and perceptions of quality from the umbrella brand
Indicate whether the statement is true or false
The following is a valuable piece of advice in regards to sources for a speech:
a. Don’t become too hung up on rules. b. Strictly follow rules. c. Don’t care about any rules. d. There are no rules.
The relative proportion of economic resources and obligations would be shown by the balance sheet
Indicate whether the statement is true or false
Enrobe Textiles, Inc., is a small clothing manufacturer that produces men’s polo shirts and pants. The production manager, Zhang Wei, uses two primary resources: sewing machine hours and cutting machine hours. For next month’s production of shirts and pants, Mr. Wei can schedule up to 300 hours of sewing machine time and up to 240 hours of cutting machine time. Production of each polo shirt requires 3.0 hours of sewing time and 1.0 hour of cutting time. Each pair of pants requires 2.0 hours of sewing time and 2.0 hours of cutting time. Based on the analysis of cost and sales figures, Mr. Wei estimates that each polo shirt will yield a profit of $5, and each pair of pants will generate a profit of $7. Given this scenario, what will be the maximum profits that Enrobe Textiles can
achieve? a. $525 b. $390 c. $450 d. $885