For a segment to meet the ________ criterion of usefulness, the marketer must be able to formulate effective programs for attracting and serving the segments
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable
E
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Each of the following is a reason to offer a bonus pack, except:
A) increase usage of the product B) stimulate trial purchase C) match or preempt competitive actions D) stockpile the product
Exhibit 9-2 In 2015, the Magtag Company sold 16,000 ovens. Magtag estimated that 14% of the machines would require repairs under the two-year assurance-type warranty at an average cost of $60. During 2015, Magtag had an actual outlay of $62,000 for repairs under warranty. Magtag uses the GAAP approach of accruing warranty expense (and the related liability) in the year of the sale. Refer to
Exhibit 9-2. At what amount should the company record warranty expense for 2015? A) $42,000 B) $62,000 C) $134,400 D) $116,000
The freezing rain had been falling for several hours the streets were dangerously slick and flooded in some areas
A) hours, and the B) hours; the C) hours. The D) No change is necessary.
Why do some companies use computer file notations at the end of a document?
a. To show who typed the document. b. To show the location of the document on the computer network. c. To provide more information about the recipient. d. To provide more information about the author of the document.