The layout of a print ad determines the content of the message required to convince the target audience.
Answer the following statement true (T) or false (F)
False
A layout is the physical arrangement of the various parts of the ad, including the headline, subheads, body copy, illustrations, and any identifying marks. The layout helps the copywriter determine how much space he or she has to work with and how much copy should be written. The content is determined by the marketing objectives and the strategies adopted to achieve them.
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Commodity IT assets easily acquired in the marketplace and should be outsourced under the core competency theory
Indicate whether the statement is true or false
When conducting discriminant analysis, the analysis sample is that part of the total sample used to check the results of the estimation sample
Indicate whether the statement is true or false
Which of the following companies has not been doomed by technological shifts?
a. Blockbuster b. IBM c. Borders d. Chicago Tribune
Dictionary entries use semicolons to indicate the correct places for breaking or dividing words.
Answer the following statement true (T) or false (F)