According to marketing consultant Pat LaPointe, the ________ metrics measurement pathway of the marketing dashboard focuses on how well marketing expenditures are achieving short-term returns
A) customer
B) unit
C) cash-flow
D) brand
E) productivity
C
You might also like to view...
Which of the following replaces the retailing component "Purchases" in computing Cost of Goods Sold for a manufacturing company?
a. direct material used b. cost of goods manufactured c. total prime cost d. cost of goods available for sale
A ________ is a person who has access to material nonpublic information about a company or the securities market and who discloses it to someone who acts on that information
A. bona fide purchaser B. whistle-blower C. boundary spanner D. tipper
Over the long term, which one of the following has historically had the lowest risk and lowest average annual rate of return?
A) common stock B) long-term government bonds C) real-estate D) corporate bonds
Long-term debt and equity instruments are traded in the ________ market
A) primary B) secondary C) capital D) money