Which of the following statements is true of celebrity endorsements?
A. Typically, the use of celebrity endorsers is highest among news and business publications.
B. Marketers do not have to worry about the personal image of celebrities while choosing one to endorse a product or a service.
C. Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand.
D. Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
E. When a celebrity endorses several products simultaneously, it leads to enhanced popularity of the celebrity and also results in increased sales of all the products the celebrity endorses.
Answer: C
You might also like to view...
If the lease term is 75% or more of the property's economic life, the lease agreement should be accounted for as an operating lease
a. True b. False Indicate whether the statement is true or false
List the primary sources of law.
What will be an ideal response?
The main theme of your appeal in a sales letter is your ________ selling point
Fill in the blank(s) with correct word
Many HRIS products provide real-time reporting and even screen-based historical information about the employees and/or the functional unit that can provide the ______ with the information he or she needs to make important business decisions.
a. clerical employee b. manager c. external consultant d. analyst/power user