Answer the following statements true (T) or false (F)

1. Social media is a primary tool used daily in the news industry.
2. Public relations professionals do not use social media in their work because it cannot be verified.
3. Social media coordinators write messages for social media.
4. A social media campaign uses one or more channels to deliver a brand or promotional message.
5. It is impossible to apply the Professional Strategy Triangle to social media campaigns.


1. TRUE
2. FALSE
3. FALSE
4. TRUE
5. FALSE

Communication & Mass Media

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To repeat important ideas several times in the speech, especially through previews and

summaries, is to reinforce your ideas through ________. Fill in the blanks with correct word

Communication & Mass Media

Which of the following sources of printed supporting material provide a convenient collection of facts

and information, but not in narrative form? A) books B) periodicals C) reference works D) fugitive materials E) government documents

Communication & Mass Media

Natalie told her audience about the timeline of events as she helped build a house with Habitat for Humanity. Which organizational pattern did she use?

A. cause-effect B. topical C. spatial D. chronological

Communication & Mass Media

The typical unit of measurement for a publication's website is unique users

Indicate whether the statement is true or false

Communication & Mass Media