Although the bag of computer-generated, digital tricks is growing almost daily, copywriters and art directors should be wary of them

Indicate whether the statement is true or false


true

Communication & Mass Media

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Phyllis Photo is a photographer for Snoop magazine. One day she is walking through a large sporting goods store, looking for camping equipment. Phyllis sees a door marked “Private—Employees Only.” Phyllis glances around to be sure no one is watching, opens the door marked “Private,” and quickly takes a picture of a person sitting at a desk. The person is reading a copy of Snoop. Phyllis then quickly leaves the store. Snoop prints the picture in its next issue in an ad for the magazine itself. Under the picture in the ad are the words, “Everyone, everywhere, anytime reads Snoop. Subscribe today!” The person in the picture, Ms. Smith, wants to sue for intrusion. Discuss the important elements of intrusion that Ms. Smith would have to prove and discuss any appropriate defenses.

Explain why you think Ms. Smith or Snoop would win. What will be an ideal response?

Communication & Mass Media

When Yael asks her parents for a new,higher-end phone, they point out that her current phone meets all her basic needs, and there is no need for a new one

Yaeltells them she feels left out because all of her friends have high-tech phones and use certain applications that are not available on her current device. What persuasion technique is Yaelusing? a. Bandwagon b. Card stacking c. Testimonial d. Glittering generalities

Communication & Mass Media

As it relates to your topic, the _______________ is to fulfill a specific need for your audience

a. general goal b. thesis statement c. specific purpose d. occasion

Communication & Mass Media

What is encoding?

What will be an ideal response?

Communication & Mass Media