You are given the following limited information about a market consisting of ten people. Describe all the possible ways to segment this market.
GenderIncomeMaleMediumFemaleLowFemaleLowMaleHighFemaleLowMaleLowMaleMediumMaleHighFemaleHighFemaleHigh
What will be an ideal response?
There are five possible ways to segment this market:
| · | One homogeneous market consisting of ten people (one segment) |
| · | A market consisting of ten individual segments |
| · | A market composed of two segments based on gender (five males and five females) |
| · | A market composed of three segments based on income (four low, two medium, four high) |
| · | A market composed of five segments based on gender and income level (one Male/Low, two Male/Medium, two Male/High, three Female/Low, two Female/High) |
Business
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