Which of the following is true regarding marketing cost analysis?

A. The contribution-margin approach focuses attention on variable costs.
B. Fixed costs should be allocated according to the contribution-margin approach.
C. The full-cost approach should usually be used, as there are almost always some fixed costs to be allocated.
D. The contribution-margin approach provides the most complete allocation of total expenses.
E. The action implications will be the same whether the full-cost approach or contribution-margin approach is used.


Answer: A

Business

You might also like to view...

Financial statements are normally prepared at the end of the fiscal year

a. True b. False Indicate whether the statement is true or false

Business

If a follower challenges his leader to change an important work procedure, perhaps by using a new technology, this challenge would be viewed as ______.

a. disloyal b. inappropriate c. delegating up d. appropriate and good followership

Business

Which sentences uses correct capitalization?

A) To reach our hotel, take exit 53 while traveling west on route 66. B) The legal department identified plagiarized material in Lines 4 through 28 on page 63 of the training manual. C) The boarding information for American Airlines Flight 271 indicated that passengers would load at Gate 18B.

Business

The mobility of international capital flows is causing emerging market nations to choose between a free-floating currency exchange regime and a currency board (or taken to the limit, dollarization)

Describe how each of the regimes would work and identify at least two likely economic results for each regime. What will be an ideal response?

Business