Discuss the ways in which advertising differs from publicity
What will be an ideal response?
• In advertising, because you pay for the ad, you control its content, size, location, reach, and frequency. In publicity, you do not retain control of any of these elements. You must earn everything, including how a story is covered, how much is covered, and where it may appear, if it appears at all.
• Advertising costs considerably more than publicity, which while not free, involves minimal cost. The rough rule of thumb is that publicity costs about 10% as much as advertising expenditures.
• Because publicity appears in the news rather than as an advertisement, it implicitly carries more credibility because it has earned third-party endorsement from the news sources using it.
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Suppose that your university creates a position for vice president of marketing and promotes your professor to the position. What activities will the new vice president of marketing probably be involved in? Be specific.
What will be an ideal response?
A DSS is ideal for analyzing complex problems that involve sets of data and demand a systematic decision-making approach. _________________________
Answer the following statement true (T) or false (F)
In the example "orderDessert(Ice Cream, 2)", orderDessert is ________
A) an operation B) an argument C) a parameter D) data
What does an income statement show?
What will be an ideal response?