Direct product profitability equals an item's _____
a. annual sales divided by the total linear footage devoted to a product category
b. gross profit less its direct retailing costs
c. annual gross profit divided by the total linear footage devoted to the item
d. number of days' supply that is on the shelf
b
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Which of the following is not a reason why price-earnings ratios would differ across firms?
a. Risk b. Profitability c. Growth d. Operating leverage
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
A. aggregation. B. repackaging. C. media transformation. D. industry convergence.
Once the copyright on a work has expired,
a. The owner can renew it for a new term b. The work is in the public domain c. The work becomes the property of the government d. The work is considered no longer creative
The strategic groups concept is valuable for charting the ________ directions of firm strategies.
A. historical B. future C. past D. present