The “Big 4” professional sports leagues are:

a. NFL, NBA, PGA, and AFL
b. NFL, NHL, NBA, and MLS
c. NFL, NHL, MLB, and NBA
d. PGA, NHL, MLB, and NBA


c. NFL, NHL, MLB, and NBA

Communication & Mass Media

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Companies belonging to which of the following industries have complained about losing a lot of money due to the pirating of their messages?

a. Music b. Film c. Print d. All of the above

Communication & Mass Media

Your group must come up with a discussion topic for a class assignment. Group members work together suggesting as many topics as they can. Members invite all ideas and do not criticize the suggestions of other members

Which decision-making method is the group using? a. the functional approach b. the single question format c. brainstorming d. consensus seeking e. the Standard Agenda

Communication & Mass Media

The editor-in-chief asks her staff to submit stories that appeal to readers who live in the city. Which type of news story will most likely be satisfactory, and how can such a story be written?

a. Stories with a local angle; by emphasizing the local angle in the first paragraph of the news release b. Stories involving a prominent person; by emphasizing the presence of a celebrity at an event or function in the news release c. Stories that provide immediate notification; by emphasizing the newness of the story and providing the basic facts as soon as possible d. Stories that tap ongoing issues and controversies; by emphasizing issues that generate public interest

Communication & Mass Media

Which of the following markets is second to the U.S. in PR spending?

a. France b. China c. England d. Japan

Communication & Mass Media