What is the term for the dominance of one culture over another?

A) cultural imperialism
B) revisionism
C) exocentrism
D) diffusion of culture


Answer: A

Communication & Mass Media

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Rhetorical criticism

a. is always, to one degree or another, focused on persuasive processes. b. is always concerned with what signs do to people and how that doing gets done. c. is concerned with the persuasive appeals of images. d. is concerned with public discourse in the service of power. e. All of the above.

Communication & Mass Media

Causes are observable symptoms, conditions, or marks used to prove that a certain

state of affairs exists. Indicate whether the statement is true or false

Communication & Mass Media

Tom Cruise has appeared in various interviews to defend his views on Scientology and medication. In these interviews, he appears earnest, focused, and serious. This is in sharp contrast to his appearance on MTV's Movie Awards in 2010, where he appeared as a crude character named Les Grossman and did a suggestive dance with Jennifer Lopez. The appearance was widely viewed in a positive light by its intended audience. By assessing what would be appropriate in different contexts and modifying his behavior accordingly, Tom Cruise demonstrates the idea that competent communicators are which of the following?

A. adaptable B. ethical C. empathic D. self-aware

Communication & Mass Media

The primary goal of amplification is to make speech audible to improve intelligibility.

Indicate whether the statement is true or false.

Communication & Mass Media