________ refers to when words, ideas, and values from another culture are gradually adopted by another:

a. Diffusion
b. Distillation
c. Cultural implosion
d. Participation


a. Diffusion

Communication & Mass Media

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Ethos refers to which aspect of a speech?

A. speaker's innate character B. speaker's sense of identity C. listeners' perception of the speaker's character D. listeners' emotional reaction to the speaker

Communication & Mass Media

A seasonal migrant agricultural laborer is a good example of which type of cultural transient?

a. short-term socioeconomic/political transient b. long-term socioeconomic/political transient c. short-term service/employment transient d. long-term service/employment transient

Communication & Mass Media

A team that is sure of its moral superiority is not engaging in groupthink

Indicate whether the statement is true or false

Communication & Mass Media

Mass media contexts are simultaneously public and private

Indicate whether the statement is true or false

Communication & Mass Media