To improve content marketing, what do experts suggest?
A) Limit social media goals
B) Be selective about which medium is used
C) Become a "meformer"
D) Post information the company finds valuable
E) Integrate information feeds
Answer: E
Explanation: E) Integrate information feeds. If your company supports multiple social media platforms and website content, combine the sources for a one-stop information shop.
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The group within an organization that is responsible for monitoring and evaluating the internal control system is called:
a. the audit committee. b. the internal audit staff. c. the board of directors. d. the accounting staff.
The method used to share an idea with an audience is called what?
A) Channel B) Encoding C) Medium D) Decoding E) Delivery
When evaluating profitability of a segment, costs that would disappear if the company eliminated the segment are called:
a. Direct costs. b. Common costs. c. Indirect costs. d. Fixed costs.
Which of the following is the most accurate statement about the executive summary?
A) An executive summary is written for specialists or technical readers. B) An executive summary is generally shorter than an abstract. C) The content of an executive summary should be more technically oriented than an abstract. D) A formal proposal may contain both an executive summary and an abstract.