What have been the recent trends in the use of sales promotions?
What will be an ideal response?
For a number of years, sales promotion expenditures increased as a percentage of budget expenditures. More recently, their growth has slowed, in part because consumers began to tune out promotions. Also, sales promotions can produce a high sales response in the short run, but unless brands are dissimilar, they are unlikely to alter market shares permanently. The fastest-growing area in sales promotions is digital coupons, redeemed via smart phone or downloaded to a consumer's computer.
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Chance events are occurrences that are beyond the control of firms, industries, and usually governments
Indicate whether the statement is true or false
What is viral marketing? Give an example of a Web site where user-generated content is sometimes shared widely
What will be an ideal response?
Jerrod Sampson is paid $10 an hour for 40 hours a week, with time-and-a-half for overtime and double-time for Sundays and holidays. Overtime premium is charged to Factory Overhead. Using the labor-time record below:
a. Compute Jerrod's total earnings for the week. b. Present the journal entry to distribute Jerrod's total earnings. SUTA = 4%, FUTA = 1%, FICA = 8%, FIT = 10% Sun Mon Tues Wed Thur Fri Sat Total F28 4 4 4 4 4 4 4 28 M14 3 2 5 6 16 Idle 1 1 4 6 Total 4 8 7 9 8 10 4 50
On a balance sheet, what items normally are included in Cash?