According to your textbook, the three criteria for an effective interview are

A. structured, goal oriented, role directed
B. unstructured, goal oriented, task directed
C. structured, task directed, role directed
D. unstructured, task directed, goal oriented


Answer: A

Communication & Mass Media

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The most authoritative source for statistics is the primary source

Indicate whether the statement is true or false

Communication & Mass Media

The purpose of a speech is your goal for the speech, or the __________.

A. main idea of the speech B. basic point the audience should remember C. response desired from the audience D. information the audience should take away from the speech

Communication & Mass Media

Ophelia makes a claim about an anti-poverty program she wants to see adopted. As evidence, she gives examples of how it would benefit real individuals. To use a motivational warrant to connect these parts of her argument, she should

A. show her evidence is comprehensive. B. quote a government official. C. cite a study published by experts. D. appeal to her listeners' compassion.

Communication & Mass Media

A(n) ____________________ is one that is not factual but is used by the speaker to add clarity and interest to the speech

Fill in the blank(s) with correct word

Communication & Mass Media