Identify a project that could use crowdfunding and crowdsourcing. Identify the many opportunities that would benefit from these online sourcing and funding sources.
What will be an ideal response?
Answers will vary but should emphasize the many stages of product development that can benefit from crowdsourcing and funding. Answers may include finding design and product development support, manufacturing resources, and marketing advice. Partners may be identified and multiple relationships formed that can benefit the company later on. Engaging the audience will stimulate interest in the product and may help identify the first buyers. Manufacturing options might be found through sourcing, and costs of production can be reduced through outsourcing various parts of the manufacturing (or service). Funds can be raised for various stages of development under a variety of funding arrangements.
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The bank offered a mortgage at a fixed rate but the buyer may chose other options
What will be an ideal response?
The ability of new media to empower people through the endless information it provides is emblematic of its ______ quality.
a. flexible b. democratizing c. creative d. personalized
The primary outcome of developing a connector list is to make sure connectors link a marketer's story to a connector's audience
Indicate whether the statement is true or false
The Lanham Trademark Act protects:
A) copyrighted material. B) trademarks. C) inventions. D) registered patents.