An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360. The ad shows children between the ages of 3 and 12 on a ramp. In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because
A. the media channel used is inappropriate.
B. it contains jargons that is incomprehensible to the target audience.
C. it is not endorsed by a celebrity parent.
D. of the extensive clutter.
E. its portrayal is offensive.
Answer: A
You might also like to view...
When analyzing the "T" in SWOT analysis, a manager might take note of
A. the firm's cash flow problems. B. a competitor's new product. C. employee absenteeism. D. strong corporate culture. E. high service levels.
A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________
A) subculture B) culture C) society D) perceptions E) expectations
MIS is a tool that is most valuable when it leverages the talents of people who know how to use and manage it effectively.
Answer the following statement true (T) or false (F)
A weighted average of the values of a random variable, where the probability function provides weights, is known as the
A. probable value. B. median value. C. expected value. D. variance.