Which of the following is not considered in computing net cost of purchases?
A) Freight-out expenses
B) Purchases
C) Freight paid on purchased goods
D) Purchases returns and allowances
A
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The difference between human needs and wants is that needs are not created by marketers
Indicate whether the statement is true or false
When a company prices high in order to create the perception of quality and status, this demonstrates which pricing objective?
a. maintain status quo b. communicate brand value c. increase market share d. survival e. build loyal user base
Which of the following is not an example of an original equipment manufacturer (OEM)?
a. Dell buys LCD displays from LG electronics and offers them under the Dell brand to its PC customers b. Dell buys dynamic random access memory (DRAM) from Samsung and integrates these into its PCs c. Apple buys disk drives from Hitachi for its iPod digital music player d. Intel supplies microprocessors to all the major PC manufacturers e. Apple buys printer engines from Canon for its laser printers
Performance planning is
a. An executive level activity b. The first step in the performance management cycle c. The best way to get employees to do their jobs d. Optional