Which strategy directs marketing efforts toward end consumers rather than retailers and wholesalers?
A) pull
B) blitz
C) push
D) integrated marketing communication
E) promotions
A
You might also like to view...
Distinguish between attitudes and beliefs.
What will be an ideal response?
During the month of February, Rubio Services had cash receipts of $7,500 and cash disbursements of $8,600. The February 28 cash balance was $1,800. What was the February 1 beginning cash balance?
A. $1,100. B. $2,900. C. $700. D. $0. E. $4,300.
Dan bought a $500,000 marina two years ago and obtained $400,000 of property insurance. Recently, economic improvements on the lake have raised the property's value to $550,000 (the good news). But the general store had a fire causing $100,000 worth of damage (the bad news). How much will the insurance company pay to repair the store since Dan has a coinsurance clause with a stated percentage of 80 percent in the marina's policy?
What will be an ideal response?
Fortune Drilling Company acquires a mineral deposit at a cost of $5,900,000. It incurs additional costs of $600,000 to access the deposit, which is estimated to contain 2,000,000 tons and is expected to take 5 years to extract. Compute the depletion expense for the first year assuming 418,000 tons were mined.
A. $1,358,500. B. $1,233,100. C. $1,180,000. D. $1,280,000. E. $1,300,000.