Compare and contrast the following three forms of communication between politicians and the media: press release, press briefing, press conference. How does the power shift between the politician and the media in each case?
What will be an ideal response?
Answer: An ideal response will:
1. Explain that a press release is a written document with an official comment or position.
2. Explain how a press briefing (when reporters may engage in a heavily restricted question session fielded by the press secretary) differs from a press conference (when reporters have the ability to ask a wide range of questions over multiple topics directly to the elected official).
3. Note that in a press release, it is the politician who controls the information presented, and in a press briefing, the politician tries to retain control by limiting the range of questions. In a press conference, the media have the most control, as they have the power to ask a wide range of questions over a breadth of topics. In a press conference, as in other venues, the media struggle to get answers and politicians struggle to retain control of their messages.
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A. print newspapers. B. TV. C. the Internet. D. radio. E. All of these are about the same.
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Small business owners and corporations tend to support the ______ Party.
a. Independent b. Democratic c. Libertarian d. Republican
What tends to gain the most media attention for interest groups?
a. Public relation events b. Press releases c. Large scale protests d. Policy advocacy