Discuss and explain the three criteria associated with communication competence.

What will be an ideal response?


There are three criteria assigned to communication competence-the ability to communicate successfully. The first refers to the idea that the message should be understood as the communicator intended it to be understood. There should be a common understanding between the sender and the receiver. Message clarity adds to these criteria. Special note should be given to communication involving cultures that vary from the speaker's own.

The second criterion focuses on the idea that the message should achieve its intended effect. In other words, the message should be intentional. The speaker should communicate for a specific purpose: to achieve a goal or to accomplish something.

Finally, the third criterion is that the message should be ethical. The text defines ethics as the beliefs, values, and moral principles by which we determine what is right or wrong. Philosophers have long-debated the concept of a universal moral and ethical code. Most ethical codes are based on the various religions. From these, humans must develop an ethical code to guide their interactions with others.

Communication & Mass Media

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