A good title will do all of the following EXCEPT _______________.
a. attract the audience
b. build interest
c. introduce the main points
d. preview the content
c. introduce the main points
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Where you sit in the classroom doesn't much matter. You probably get as much out of a lecture from any position in the room
Indicate whether the statement is true or false
When using a single-message experimental design it is difficult to prove causation because:
a. there is unambiguous causal attribution b. it is impossible to change just one variable c. only one message is being tested d. there are too many confounding variables
The Bennett model of news emphasized timeliness and reporting that focused on __________ rather than on ideas or people
Fill in the blank with correct word
In his speech about date rape on college campuses, Nathan cites statistics from state and county law enforcement documents; then he includes statistics from incidents on his own campus. Which principle of selecting the BEST supporting material is Nathan using?
A) relevance B) suitability C) concreteness D) magnitude