A good title will do all of the following EXCEPT _______________.

a. attract the audience
b. build interest
c. introduce the main points
d. preview the content


c. introduce the main points

Communication & Mass Media

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When using a single-message experimental design it is difficult to prove causation because:

a. there is unambiguous causal attribution b. it is impossible to change just one variable c. only one message is being tested d. there are too many confounding variables

Communication & Mass Media

The Bennett model of news emphasized timeliness and reporting that focused on __________ rather than on ideas or people

Fill in the blank with correct word

Communication & Mass Media

Where you sit in the classroom doesn't much matter. You probably get as much out of a lecture from any position in the room

Indicate whether the statement is true or false

Communication & Mass Media

In his speech about date rape on college campuses, Nathan cites statistics from state and county law enforcement documents; then he includes statistics from incidents on his own campus. Which principle of selecting the BEST supporting material is Nathan using?

A) relevance B) suitability C) concreteness D) magnitude

Communication & Mass Media