In relation to the balance sheet or income statement, the budget
A)
requires greater accuracy.
B)
requires greater concern for financial goals.
C)
is less concerned with planning.
D)
is less important.
B
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Consumers of the final goods and services are involved in B2B trading.
Answer the following statement true (T) or false (F)
Making a change in any one of the marketing mix elements will ________.
A. leave the other elements unchanged B. require an increase in promotion C. have a domino effect on the other elements D. require the firm to introduce new products E. have a negative effect on a similar element
Which of the following is not a blog?
A) Twitter. B) AltaVista. C) Flickr. D) Facebook.
The name, term, symbol, design, or any combination of these that a firm uses to identify and differentiate its products is its
A. trade name. B. trademark. C. copyright. D. label. E. brand.