The federal government grants patents for
a. 10 years.
b. 20 years.
c. 40 years.
d. the useful life of the patent.
B
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Martin is a security guard in a clothing store. He suspects Emma, a customer, of shoplifting. He locks Emma in a room and does not allow her to leave the store until he has searched through her belongings and interrogated all the witnesses
If Emma is entirely innocent of any wrongdoing, and assuming that the state in which this occurred does not recognize the shopkeepers' privilege, which of the following torts has Martin committed? A) trespass to realty B) conversion C) false imprisonment D) disparagement
Promotion is typically the easiest marketing mix element to change.
Answer the following statement true (T) or false (F)
According to the public relations firm Ruder Finn, all of the following are online motivations for website users except
A. to learn. B. to meet. C. to advocate. D. to shop. E. to express oneself.
Scenario 12.2 Use the following to answer the questions. Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands. Refer to Scenario 12.2. Given Ray-Ban's plan for positioning the new sunglass line, they should use a ____ strategy when introducing their new product.
A. promotional B. penetration C. price-skimming D. reference E. secondary-market