Which of the following best explains the goal of neuromarketing?
A) using subliminal messages to influence consumer decisions
B) collecting data about responses to advertising and products by scanning consumers' brains
C) observing and tracking consumer behavior on the Internet
D) designing marketing research experiments using the Internet
E) analyzing data from various sources to answer complex "what if" questions
B
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Win Shield International manufactures trophies. Each trophy goes through two departments in the production process and requires two direct labor hours in Department A and one hour in Department B. Labor cost is $8 per hour in Department A and $10 per hour in Department B. If the labor capacity for a normal eight-hour shift for a month is 50,000 direct labor hours each for both Departments A and
B, what would be the budgeted direct labor cost of Win Shield for the month where production is expected to be 30,000 units? The company pays overtime at time and a half. A) $900,000 B) $780,000 C) $820,000 D) $420,000
If the equilibrium price of gasoline is $2.75 per gallon and the government will not allow oil companies to charge more than $2.00 per gallon of gasoline, which of the following will happen?
A) Demand must eventually decrease so that the market will come into equilibrium at a price of $2.00. B) Supply must eventually increase so that the market will come into equilibrium at a price of $2.00. C) Total surplus in the market will be lower than it would be if the price was $2.75 per gallon. D) The market will be in equilibrium at a price of $2.00.
Bargaining power of customers is likely to be the highest for markets involving ________.
A. vintage cars B. rare paintings C. limited edition apparel D. industrial products E. patented drugs
Which of the following is considered a common sales dialogue?
a. Building customer value by providing additional opportunities. b. Confirming the prospective customer's strategic priorities. c. Negotiating an agreement to do business. d. Assessing the prospective customer's situation and buying processes. e. All of the above are common sales dialogue?