Katherine is hiring a data entry clerk. She is looking for someone who can enter data quickly and accurately. She gives each applicant a set of data and asks the applicant to enter the data into the computer. She measures their speed and accuracy in entering the data. Katherine’s test appears to have _________.
A. business validity
B. content validity
C. construct validity
D. reliability
E. analytics
B. content validity
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________ occurs when a customer converts messages received into familiar ideas by interpreting or assigning meaning.
A. Recoding B. Encoding C. Channeling D. Decoding
Which of the following is NOT an element of the communication process?
a. The person who speaks b. The people who listen c. Other people who might be referenced in the speech d. The message
What is sales promotion? What are the various factors that have contributed to the rapid growth of sales promotion in consumer markets?
What will be an ideal response?
One difference between needs and wants is that needs are not influenced by marketers
Indicate whether the statement is true or false