When market interest rates go up investors demand ________ returns on other types of investments and when market interest rates go down, the return investors demand on other types of investments ________
A) lower; goes down
B) higher; goes down
C) lower; goes up
D) higher return; goes up
Answer: B
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Which one of the following statements is true about demand management activities?
a. Demand management influences new product introductions and product portfolio planning. b. Demand management has high impact on compliance requirements. c. Demand management can reduce potential for ISO certification. d. Poor demand management increases the need for product quality.
Nadine, a manager, observes that every time one of her subordinates, Peter, calls in sick, it is the day after she has made a decision Peter did not agree with. She attributes his absences to stress or resentment on his part. Nadine makes this attribution based on
A. consensus. B. consistency. C. distinctiveness. D. turnover. E. absenteeism.
If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) ____ media schedule is being used.
A. beating B. alternating C. flighting D. continuous with emphasis E. pulsing
Ayau Distributors, which has stores in Ohio and Michigan, sells bedroom furniture for very low prices, but requires that buyers to also purchase a washing machine at a rather high price. This requirement probably is:
a. a tie-in sale that is illegal per se like all tie-in sales b. a tie-in sale that is illegal under a rule of reason analysis because of the negative effect on competition c. a tie-in sale that is legal per se like all tie-in sales since the duPont case d. an illegal exclusive dealing contract e. none of the other choices