Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer
A) selective attention
B) selective distortion
C) subliminal perception
D) voluntary attention
E) selective retention
C
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Describe one primary advantage of polling as a network control method
The Hawthorne studies examined which of the following?
A. the effect of light in the work area on productivity B. employee attitudes and feelings toward the work place C. social organizations within the work place D. all of these
Gerson has all the skills to be a great manager but he lacks the desire to be anything more than a regular employee. Which factor contributes the most to Gerson’s low performance?
a. motivation b. ability c. resources d. skills
The value of a stock option results from the benefit element and the time value element
Indicate whether the statement is true or false