Creativity is not the exclusive domain of those who work in the creative department of ad agencies.
Answer the following statement true (T) or false (F)
True
Creativity is not the exclusive domain of those who work in the creative department of ad agencies. Integrated marketing communications requires creative thinking from everyone involved in the planning and execution of IMC programs.
You might also like to view...
Use the selected data from Pinecrest Company's financial statements to answer the following question. 2017 2016 Cash $ 22,000 $ 14,000 Accounts receivable 42,000 16,000 Merchandise inventory 22,000 83,000 Prepaid expenses 23,000 18,000 Total current assets $109,000 $131,000 Total current liabilities $ 65,000 $ 72,000 Net credit sales 221,000 326,000 Cost of goods sold 168,000 299,000 Net cash
flow from operating activities 16,000 29,000 Refer to the data for Pinecrest Company. Which of the following statements is true? a. The current ratio increased from 2016 to 2017. b. The acid-test ratio decreased from 2016 to 2017. c. The amount of working capital decreased from 2016 to 2017. d. Assuming extreme conditions do not exist, the company appears to be in a worse position to pay its current debts at the end of 2017 compared to 2016.
Which of the following are methods of technologically based communication?
A) Micro blogging B) Wikis C) RSS D) All of the above
Best Engineering, Inc., performs computer programming services for Complex Products Corporation (CPC). When CPC's computer system crashes, it loses $250,000 worth of business and pays $50,000 to have the system reprogrammed. CPC announces to the media that the crash was due to Best's incompetence and files a complaint in a federal court against the firm. In response, what are Best's options?
What will be an ideal response?
The U.S. antitrust law distinguishes between actions that are: A) per se wrong and actions to which the role of reason applies
B) marginally wrong and actions to which the rule of reason applies. C) partially wrong and actions to which the rule of best judgment applies. D) good and bad.