Explain why Wal-Mart's prescription medication promotion is an example of the intersection between MPR and sales promotion
What will be an ideal response?
Certain types of event marketing, special offers, and publicity stunts are examples of the overlap between sales promotion and MPR. In 2006 and 2007, Wal-Mart introduced a sales promotion of prescription medication, increasing consumer's positive perception of the organization and the pharmacies' sales volume substantially. The special offer also generated considerable news about Wal-Mart's initiative, which in turn spawned significant word-of-mouth about the sales promotion.
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