A major disadvantage of publicity is that _____
a. credibility is low
b. effectiveness cannot be assessed
c. a small audience is addressed
d. there is no control over message, timing, placement, and coverage
d
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A marketing database contains:
A) transactions individuals have with a firm and the interactions an individual has with the firm B) information about current customers and customers of the competition C) the transactions individuals have with a firm and follows accounting principles D) information about current customers, former customers, and prospects
When looking at the factors that influence and distort perception mentioned in the textbook, which one is explained by perceptions that are shaped by past experiences, culture, attitude, values, and upbringing?
What will be an ideal response?
Benoit Corporation's manufacturing overhead includes $13.90 per machine-hour for variable manufacturing overhead and $627,840 per period for fixed manufacturing overhead.Required:Determine the predetermined overhead rate for the denominator level of activity of 6400 machine-hours. (Round your answer to 2 decimal places.)Predetermined overhead rate?
What will be an ideal response?
If a deed restriction violates the equal protection clause: A)?It will still be honored until the restriction expires
B)?The deed is valid, but the restriction does not apply. C)?The property is taken by eminent domain. D)?None of the above