Which of the following is a psychological factor that impacts consumer buying decisions?
a. Social class
b. Learning
c. Personality
d. Lifestyle
ANSWER: b
Psychological factors include perception, motivation, learning, and beliefs and attitudes. These factors are what consumers use to interact with their world.
You might also like to view...
In which stage of the product life cycle would a firm most likely use price reductions and reminder advertising to encourage customers to replace worn-out items?
A) growth B) youth C) maturity D) adoption E) leveling
The field of government relations is a fertile one for public relations graduates
Indicate whether the statement is true or false
Stock dividends have little economic substance for shareholders
Indicate whether the statement is true or false
In the Vroom decision-making model, ________ dimensions include cost considerations and the availability of information and whether or not the problem is structured.
A. task-structure B. goal-setting C. employee-acceptance D. decision-quality