You have decided to open a pet store and have engaged in a contract with Dog N' Cat Centers, Inc. You and the company have drawn up an agreement that allows you to use the company's name and its proven method of doing business, to receive training, and to use its advertising materials. In this agreement, Dog N' Cat is the ____ and you are the ____.

A. entrepreneur; corporation
B. franchisor; franchisee
C. employee; employer
D. entrepreneur; local chain
E. corporation; manager


Answer: B

Business

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Kevin Campbell is an incoming freshman at your college. Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop. In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops. Soon, Kevin's Facebook group has close to 100,000 students. Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Kevin using to purchase laptops?

A. Purchasing a substitute product B. Increasing buyer power C. Collecting business intelligence D. Decreasing entry barriers

Business

When the size and purchasing power of a target segment can be determined, it possesses the requirement of being ________

A) measurable B) accessible C) substantial D) differentiable E) profitable

Business

Joint industrial councils have been shown to:

A. Be wholly ineffective at bringing employee voice to management decision-making. B. Weaken management's decision rights. C. Create harmony between management and the employees. D. Give workers voice over a broader range of issues than if they were unionized.

Business

A portfolio manager is trying to balance investments between bonds, stocks and cash. The return on stocks is 12 percent, 9 percent on bonds, and 3 percent on cash

The total portfolio is $1 billion, and he or she must keep 10 percent in cash in accordance with company policy. The fund's prospectus promises that stocks cannot exceed 75 percent of the portfolio, and the ratio of stocks to bonds must equal two. Formulate this investment decision as a linear programming problem, defining fully your decision variables and then giving the objective function and constraints.

Business