The marketing technique known as ________ involves merchants offering many products for which there is little demand.
A. long tail marketing
B. flash marketing
C. yield management
D. bait-and-switch
Answer: A
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Which of the following correctly describes the tax rates used under U.S. GAAP and IFRS for deferred taxes?
A. GAAP uses enacted tax rates while IFRS uses enacted or substantively enacted tax rates. B. Both GAAP and IFRS use only enacted tax rates. C. Both GAAP and IFRS use substantively enacted tax rates. D. GAAP uses enacted or substantively enacted rates while IFRS uses only enacted tax rates.
The full disclosure principle:
A. Prescribes that a company report the details behind financial statements that would impact users' decisions. B. Prescribes that accounting information is based on actual cost. C. Means that accounting information reflects a presumption that the business will continue operating instead of being closed or sold. D. Provides guidance on when a company must recognize revenue. E. Prescribes that a company record the expenses it incurred to generate the revenue reported.
Which of the following is a confirmation question Jeff can ask the merchandising manager?
A) If I understand you, knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping, purchasing triggers, or waits in a checkout line? B) Do you have point-of-purchase software that allows you to track time and amount of purchase? C) How does your current music provider track the correlation between songs and purchases? D) Would it help you to be able to track songs as customers browse and shop, as well as tracking mixes that lead to the actual purchase? E) Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix?
Analyze the importance of action and practice in entrepreneurship.
What will be an ideal response?