Which of these best describes ethical persuasion?

a. Focus on the prize, but do not break the law.
b. Focus on your client’s needs, but produce writing that is fair to all.
c. Focus on the main idea, and support it with three ethical points.
d. Focus on ethics when writing your copy.


b. Focus on your client’s needs, but produce writing that is fair to all.

Communication & Mass Media

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Discuss some trends resulting in an increasingly multicultural society

What will be an ideal response?

Communication & Mass Media

Which department handles address changes for magazines?

a. editorial b. circulation c. administration d. distribution

Communication & Mass Media

Emotions are influenced by________, _________, and ________

Fill in the blank with correct word

Communication & Mass Media

A rugby team is having an end-of-season dinner. Right before the dinner, the coach asks Ethan, who is new to the team and was recently voted best defensive player, to give a short speech discussing his experiences over the season. Ethan is nervous about having to speak in front of the players and their families without having time to really prepare. Which of the following should Ethan do?

A. Ask for a day to prepare for the speech. B. Use his fear to energize his performance. C. Research and write down his speech word for word. D. Focus on how embarrassing it would be to mess up.

Communication & Mass Media