If customers tilt in favor of a product, after an advertisement has been forgotten, indicating a latent change in consumer behavior, which concept does this indicate?
a) Sleeper effect
b) Message branding
c) Cognitive dissonance
d) Audience predisposition
a
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Which of the following statements is NOT true?
A. The selection of message and medium is tied to the communicator's values.
B. Values are linked to changes in technology.
C. Advanced technology is a useful tool in public relations.
D. Values are expressions of who we are and who we want to be.
E. Despite technological changes, the values of the Bible have remained unchanged.
Unless a libel plaintiff proves actual malice on the defendant's part, the plaintiff cannot be awarded
a. actual damages. b. punitive damages. c. compensatory damages. d. special damages.
When a problem comes to a point where finding a solution is not going to be possible at that time, what options does are best to use?
A. Call for a majority vote B. Choose one person to make the final decision C. Submit a majority or minority report D. Arbitration
Which one of the following statements helps describe the functions of applied
media aesthetics?
a. it is used for analysis but not synthesis b. it deals primarily with the theory of beauty c. it can be used for analysis and synthesis d. art is the exclusive province of painting, music, and dance e. its theories minimize the influence of the medium on the message