Which of the following should be the basis for evaluating the impact of a PR campaign?

a. short- and long-term marketing strategies
b. detailed competitive intelligence
c. specific, measurable objectives
d. duration of media impressions


c. specific, measurable objectives

Communication & Mass Media

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Which of the following is an attitude?

A) religion is the opiate of the masses B) guns don?t kill people--people kill people C) the space program is very valuable D) I favor tougher immigration laws

Communication & Mass Media

In a cause/effect pattern, the message is organized around the origins and the results of a series of events

Indicate whether the statement is true or false.

Communication & Mass Media

Intercultural communication is the process of sending and receiving messages between people whose cultural background ______________

Fill in the blank(s) with the appropriate word(s)

Communication & Mass Media

Language whose technical meaning is understood by people within a given co-culture but not necessarily by those outside it is what type of communication code?

A. Symbols B. Jargon C. Idioms D. Norms

Communication & Mass Media