In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.
A. not providing consent to participate in the study
B. not providing an adoption to their terms of services agreement
C. not acknowledging their role in the process
D. not acknowledging how the data was going to be used
E. none of these
A. not providing consent to participate in the study
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What is NOT an example of a type of segmentation?
A. type of user B. platform specifics C. psychographics D. brand demographics
Opal is the president of the Parent-Teacher Association (PTA) at her son's elementary school. She makes a concerted effort to ________ new members to the group by offering new member orientations twice a year, calling new members personally to invite them to upcoming activities, and setting up a mentor program between new members and those in their final year of service.
A. socialize B. welcome C. pressure D. acclimate
Kelly and Larry are in a romantic relationship. Given that, which of the following statements about lying can we assume will be false about Kelly and Larry?
a. Getting away with lying will be difficult for Kelly and Larry at the beginning of their relationship. b. If Kelly is suspicious about Larry's behaviors, she will be better able to detect if he is lying. c. As their relationship progresses, Kelly and Larry will probably detect fewer lies, because they will monitor each other's behaviors less stringently. d. If Kelly catches Larry in a lie, she may be unwilling to confront him, to preserve the intimacy of the relationship.
What are the two approaches to gathering information about your audience? Give specific examples of each
What will be an ideal response?