If economic activity slows down, total costs could easily decline in which of the following categories?
a. variable costs and committed fixed costs
b. variable costs and discretionary fixed costs
c. variable costs only
d. committed fixed costs only
B
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Which of the following capital budgeting techniques measures how long it will take to recover the initial cash outlay of an investment?
a. Net present value
b. Discounted cash flows
c. The internal rate of return
d. The payback period
______ refers to the way in which an organization groups its resources to accomplish the organization’s mission.
A. Strategy B. Organizational structure C. Mission statement D. Objectives
Humorous advertisements have been shown to be more effective at shaping attitudes when consumers already have a positive image of an advertised brand
Indicate whether the statement is true or false a. True b. False
A certificate of deposit differs from a promissory note in that:
a. the maker is always a bank. b. there are three parties to the transaction. c. the payee of a CD must be paid on demand. d. Both the maker is always a bank and the payee of a CD must be paid on demand.