How many new episodes per year are calculated for off-network syndication contracts?
a. 20
b. 22
c. 26
d. 28
e. 30
b
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The most manipulative editing style is the sequence shot
Indicate whether this statement is true or false.
_______________ encourages the use of virtually all communication channels available to the advertiser
a. Integrated marketing communication b. Hard-sell advertising c. Soft-sell advertising d. Viral marketing
Leo invites his classmate Dominic to a party with his friends because he thinks Dominic would be a fun addition to their group and they would all have a good time together. Leo is motivated by:
a. a relational goal. b. an instrumental goal. c. a self-presentation goal. d. the mere exposure effect.
Which of the following linguistic features was NOT identified in the textbook as affecting a speaker's credibility?
A. equivocal statements B. use of clichés C. incorrect diction D. a speaker's dialect