Alps Ski Co is looking for new markets for both its brick and mortar retail stores and its catalog division. Alps Ski Co would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.

A. behavioristic; geographic
B. geographic; demographic
C. demographic; psychographic
D. environmental; demographic
E. geographic; behavioristic


Answer: E

Business

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