Pizza Hut provides the use of its name plus operating know-how to companies in Costa Rica in return for a fee plus a percentage of profits. Pizza Hut is
A. exporting.
B. franchising.
C. countertrading.
D. involved in a strategic alliance.
E. involved in a greenfield venture.
B. franchising.
Franchising is a form of licensing in which a company allows a foreign company to pay it a fee and a share of the profit in return for using the first company's brand name and a package of materials and services.
You might also like to view...
Real property is depreciated using the straight-line method.
Answer the following statement true (T) or false (F)
Sunk costs:
A. differ among the alternatives. B. impact the future. C. are relevant. D. are not considered when evaluating new proposals.
The effect of workload pressure on creativity is:
A) Positively correlated B) Negatively correlated C) Difficult to gauge D) Minimal; these are two different concepts
The transportation method of linear programming is an optimizing approach to aggregate planning
Indicate whether the statement is true or false