Which of the following is a disadvantage inherent in advertising in magazines?
A. lack of demographic selectivity
B. creative inflexibility
C. long lead times
D. poor reproduction quality
E. low publication prestige
Answer: C
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To be classified as a cash equivalent, the only criterion an item must meet is that it must be readily convertible to a liquid asset.
Answer the following statement true (T) or false (F)
Messages to management are more persuasive when they include words such as "you must" or "we should."
Indicate whether the statement is true or false
Data variety is defined as a mix of different data sources in different formats.Which of the followingdoes not generate high data variety?
a. An automated toll system that captures photos, license plates, and driver information b. A sales transaction system that captures customer and product information c. A weather station that captures satellite inputs, temperature sources, and live video streaming of weather events d. All of the above generate data variety.
An advantage of impairment testing is that
A. it identifies employees who are impaired for reasons other than drug use. B. it covers on and off-duty behavior. C. it has a lower blood alcohol level standard than most states. D. it is conducted by a police officer, thereby relieving the company of liability.