Suppliers can gain power from a number of sources in the buyer / supplier relationship. When a supplier values identification with a buyer, this is called a(n) ________ source of power
A) expert
B) reward
C) referent
D) legal
C
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______ is the process of building into a job such motivating factors as recognition and achievement.
A. MBO B. Job enrichment C. Job satisfaction D. Job enlargement E. Horizontal loading
Econometrics is
A. a system of measuring economic variables. B. the study of public finance. C. the use of statistical techniques on economic data. D. the use of mathematical techniques on economic data.
Which one of the following statements is true?
a. External events (transactions) involve interactions between an entity and a party outside the entity. b. Every event or transaction which affects an entity is identified from a source document. c. All economic events can be reliably measured. d. The movement of raw material into production is an external event.
A company that wants to keep its customers from switching brands would be most likely to select a ________ strategy
A) new brand B) line extension C) multibranding D) co-branding E) licensing