This tool of influence means viewing a behavior or decision as correct "to the degree that we see others performing it."
a. Social proof
b. Audience analysis
c. Demographics
d. Identification
a
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Barb, a sales consultant for a department store, is giving a short talk to freshman college students on the benefits of anti-aging creams.Her presentation has pictures and examples of how the cream works to reduce lines and wrinkles on the skin
The students appeared bored and disinterested in her topic. The reaction of the students suggests that Barb forgot to pay attention to what feature of audience analysis? a. values b. demographic analysis c. psychological profiling d. beliefs
According to the knowledge gap hypothesis, if both information-rich and information-poor people get access to a new technology, what will happen?
a. The information-poor will begin to catch up to the information-rich. b. There will be no change in the gap between the two groups. c. The information-rich will stop using the technology. d. The gap will continue to widen.
In statistics, the term that represents a given distance of a score from the mean of a distribution is the:
a) Variance b) Median c) Mode d) Standard deviation
Which is NOT considered a reason why there has been an influx of women working in public relations?
A) They find it more "welcoming" than fields such as newspaper work. B) They can start a public relations firm with relatively little capital. C) Women are more sensitive than men in facilitating two-way communication. D) Women are tougher competitors than men. E) Women can make more money in comparable traditionally female-dominated fields.