How is consumer-oriented marketing different from customer-value marketing?
What will be an ideal response?
Consumer-oriented marketing means that the company should view and organize its marketing activities from the consumer's point of view; customer-value marketing takes that a step further, as the company puts most of its resources into customer-value-building marketing investments.
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Indicate whether the statement is true or false
Which of the following indorsements can be negotiated just by delivery?
A) unqualified indorsement B) special indorsement C) special qualified indorsement D) blank indorsement
Bacon Signs plans a major retooling of their manufacturing plant. The equipment has an initial capital cost of $5,000,000 but would increase operating cash flow by $1,500,000 each year for five years
The equipment could be sold for a net cash flow of $1,000,000 in five years. If the hurdle rate is 14%, and the permanent increase in working capital is $500,000, should the firm purchase the equipment? What will be an ideal response?
Which Web generation is expected to be based on islands of intelligence and ubiquitous?
A) Web 2.0 B) Web 3.0 C) Web 4.0 D) Web 5.0