In social exchange theory, which of these is likely considered a cost?

A. a feeling of contentment
B. the fulfillment of the need for affection
C. the time it takes to initiate and maintain a relationship
D. an increase in status or prestige


Answer: C

Communication & Mass Media

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Both overstatement and understatement are acceptable means of ironic exaggeration that put a particular perspective on an event.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The challenges the book industry faces with e-books include all of the following EXCEPT

A) attracting sufficient advertisers to offset the cost of developing new e-readers. B) creating well-edited, high-quality books people will be willing to pay for. C) developing a pricing model that satisfies readers, distributors, and retailers. D) growing concerns that young readers are drifting away from reading books.

Communication & Mass Media

Adults with anxious/ambivalent attachment styles are often inconsistent in giving/accepting affection and closeness.

Indicate whether the statement is true or false

Communication & Mass Media

Sarah's subordinate, Andrea, was putting together a presentation on the department's achievements for the annual party. Andrea kept coming to Sarah after creating each slide for her sign-off

Finally, Sarah told Andrea that she had full faith her in her capabilities and she does not need to see each slide. Which skill did Sarah use to make Andrea feel comfortable and enable her to use her creativity? a) Empowerin b) Understanding c) Trusting d) Value sharing

Communication & Mass Media